Digital Diva Pro logo

The Wala Store

Brand: The Wala Store (MIKT-owned)
Agency Partner: Digital Diva
Industry: Health & Wellness (E-commerce)

Background

The Wala Store was launched by MIKT as a direct-to-consumer health brand, targeting Pakistan’s growing online community of health-conscious buyers.

The brand brought together multiple sub-brands under one modern Shopify store, including:

  • Ispaghol Wala – Psyllium Husk

  • Dry Seeds Wala – Pumpkin, Sunflower, Chia, and Basil Seeds

  • Fruit Wala – Export-quality mangoes

The vision was to make export-quality health foods accessible to both local and international customers, through an e-commerce model designed for trust, convenience, and wellness.

The Challenge

  • Build a Shopify e-commerce store capable of handling both B2C and wholesale sales.

  • Launch Ispaghol Husk in Pakistan and the UK markets simultaneously.

  • Introduce an imported seeds range focused on PCOS, digestion, and weight loss.

  • Create strong brand awareness in a highly competitive health and wellness market.

The Solution

Digital Diva executed a 360° launch strategy tailored for direct-to-consumer success:

  • Shopify Store
    Designed and optimised for smooth user experience, covering both retail buyers and wholesale clients.

  • Packaging & Branding
    Developed modern, eye-catching packaging for Ispaghol, Seeds, and bulk exports to reflect a premium health brand.

  • Ad Campaigns
    Ran Meta Ads in Urdu and English, using problem-solution messaging around health concerns like PCOS, digestion, heart health, and weight loss.

  • Content Marketing
    Wrote SEO-friendly product descriptions, designed bundle offers (e.g., Four Seeds Wellness Pack), and created social media creatives with engaging video scripts.

  • Customer Support Setup
    Integrated WhatsApp widget, cash-on-delivery forms, and trained a dedicated support team for packing and dispatch management.

The Results

  • Ispaghol Wala launched successfully in both Pakistan and the UK, gaining strong trust and positive feedback.

  • Imported seeds range gained traction among health-conscious audiences.

  • Wholesale option introduced for shopkeepers, resellers, and online sellers, expanding the customer base.

  • Positioned The Wala Store as a trusted local and international wellness brand.

Services Provided

  • Shopify Store Development

  • Product & Packaging Design

  • Meta Ads Campaigns

  • SEO & Content Creation

  • Customer Support & Order Management Setup

Book A Meeting