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The Wala Store

Industry:

Health & Wellness / E-commerce

The Challenge

The Wala Store, a direct-to-consumer health brand launched by MIKT, aimed to bring export-quality health foods to both local and international customers. With sub-brands like Ispaghol Wala (Psyllium Husk), Dry Seeds Wala (Pumpkin, Sunflower, Chia, Basil Seeds), and Fruit Wala (Export-quality Mangoes), the vision was clear: to position the brand as a trusted name in wellness.

The challenge was to establish The Wala Store in a highly competitive health and wellness market. The brand needed an e-commerce presence optimised for both retail and wholesale, impactful packaging and branding, and awareness campaigns to introduce products like Ispaghol Husk in Pakistan and the UK, along with imported seed ranges targeting digestion, PCOS, weight loss, and heart health.

Case study Testimonials

Voices of Trust and Transformation

Digital Diva gave us the complete launch strategy we needed. From Shopify development to packaging and ads, everything aligned perfectly. Today, The Wala Store stands as a trusted health brand in both Pakistan and abroad.
MIKT
Director
The support structure they built made order fulfilment seamless. With COD forms, WhatsApp support, and trained dispatch teams, we scaled faster than expected without losing customer trust.
The Wala Store
Project Lead

Our Approach

To build a strong identity and market presence, Digital Diva created a 360° launch strategy for The Wala Store.

Our work included:

  • Shopify Store Development
    Designed and optimised the store for both direct retail customers and wholesale buyers.

  • Packaging & Branding
    Developed modern, export-ready packaging for Ispaghol Husk, Seeds range, and bulk export shipments.

  • Ad Campaigns
    Launched Meta Ads in Urdu and English, with a problem-solution approach focusing on PCOS, digestion, heart health, and weight loss.

  • Content Marketing
    Created compelling product descriptions, bundle offers (e.g., Four Seeds Wellness Pack), social media creatives, and video scripts tailored to the wellness audience.

  • Customer Support Setup
    Integrated a WhatsApp widget, COD forms, and trained customer support teams for smooth order handling, packing, and dispatch.

The Results:

  • Successfully launched Ispaghol Wala in both Pakistan and the UK with strong consumer trust.

  • Achieved traction for the imported seeds range among health-conscious communities.

  • Enabled wholesale access for shopkeepers, resellers, and online sellers.

  • Positioned The Wala Store as a credible and trusted local and international wellness brand.

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