SEO
Technical SEO
Fix the technical foundations that block every other SEO effort from working.
LCP · INP · CLS
Core Web Vitals reviewed
Crawl
And indexing checked
Mobile
Usability tested
What's Included
Everything you need.
Nothing you don't.
Every engagement includes these core deliverables — tailored to your business and goals.
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Core Web Vitals & page speed optimisation
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Crawlability, indexation & sitemap health
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Mobile usability & structured data implementation
In Depth
Technical SEO: how it works
Technical SEO makes sure search engines can find, read and index your pages, and that real visitors get a fast, stable experience on mobile. If these foundations are broken, good content and links struggle to deliver results.
It is one part of our wider SEO services, and it is usually the first thing we check, because problems here can silently block everything else.
Crawlability and indexation
We check whether Google can reach your important pages and is allowed to index them. Small configuration mistakes cause large problems, and Search Console data shows which pages Google has chosen to leave out and why.
- robots.txt, XML sitemaps and noindex or canonical tags that conflict with each other
- Redirect chains, broken links and pages with no internal links pointing to them
- Duplicate and near-duplicate pages competing for the same search
- Pages listed as "Crawled - currently not indexed" or "Discovered - currently not indexed" in Search Console
Speed and Core Web Vitals
Core Web Vitals measure how quickly the main content loads (LCP), how quickly the page responds to a tap or click (INP) and how much the layout jumps while loading (CLS). We find what slows your pages, such as oversized images, heavy scripts or poor caching, and fix the biggest causes first. Speed improves the experience for visitors; it is one signal among many, not a shortcut to rankings.
Structured data, mobile and security
We add structured data (schema) where it clearly describes your content, such as your organisation, local business details, products or articles. We also check mobile usability and that the whole site runs properly on HTTPS. We do not promise rich results, because Google decides when to show them.
Related work
Instru Dental (UK B2B dental instruments)
Technical SEO on a Shopify store with 30,000+ product pages: canonical tags to prevent duplicate content, a robots.txt that protects crawl budget, a sitemap built for phased indexation, a Core Web Vitals review and structured data. Read the case study →
How we work
Step 1
Crawl and review
We crawl the site and review Search Console coverage, speed and mobile reports.
Step 2
Prioritise by impact
We rank issues by how much they affect indexing and visitors, so the biggest problems are fixed first.
Step 3
Fix safely
We make changes with backups in place and with your approval, then clear caches and test.
Step 4
Re-check and monitor
We re-crawl, confirm Google picks up the changes and keep watching Search Console.
Frequently asked questions
What is the difference between technical SEO and an SEO audit?
A technical review focuses on how the site works for search engines: indexing, speed, structure. A full SEO audit also covers content, links and competitors. See our comprehensive SEO audits.
Will speeding up my site improve my rankings?
Speed helps visitors and conversions and is one ranking signal among many. It rarely fixes a ranking problem on its own, which is why we look at indexing and content as well.
Will you change my live website?
Only with your approval. We take backups first and test after every change.
Do you work on WordPress, Shopify and custom sites?
Yes. Most of our work is on WordPress and Shopify, and the principles are the same on custom builds.
How do I know it worked?
We show the before and after in Search Console (pages indexed, errors cleared) and in speed tests, so you see the change in numbers.
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Why Digital Diva
AI-powered expertise.
Real, measurable results.
We combine deep platform expertise with AI-assisted tools to deliver faster, smarter, and more effective seo services — backed by data and built around your specific goals.
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Strategy first, tactics second
Every decision flows from your business goal — not a template.
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AI-enhanced execution
We use AI tools to uncover opportunities and move faster than traditional agencies.
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Full transparency
You see exactly what we are doing, why we are doing it, and what it delivered.
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Long-term partnership
We grow with you — not just deliver a report and disappear.
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