Comprehensive SEO Audits

Comprehensive SEO Audits: how it works

An SEO audit answers one question: what is holding this website back, and what should be fixed first? It replaces guesswork with a written, prioritised list, so you spend your budget on the changes that matter.

It is the usual starting point for our SEO work, and you can use the report with us or with any other team.

What we review

We look at the site from three directions: how search engines see it, how well each page answers what people search for, and how your site compares with competitors.

• Technical health: crawling, indexing, speed, mobile, redirects and structured data
• On-page SEO: titles, meta descriptions, headings, internal links and content quality
• Content gaps: topics and searches your competitors cover and you do not
• Backlink profile: link quality, spam and toxic links, and whether a disavow is worth considering
• Search Console data: which queries and pages already earn impressions and which are not indexed
• Local signals and Business Profile, if you serve a local area

What you receive

You get a written report in plain language. Each finding says what the problem is, why it matters, how to fix it and how much effort it needs. Findings are ranked by impact, so you can see the first ten things to do. We walk you through the report on a call and answer questions.

Audit first, then fixes

An audit is the diagnosis. Fixing the issues is a separate step, and you can choose to do it yourself, with your developer or with us. Where we find problems we can fix directly, such as titles, redirects, indexing settings or internal links, we say so in the report.

Related work

Instru Dental (UK B2B dental instruments)

The technical work on this project started with a full audit, and the findings were then implemented before any content work began. The case study shows what that sequence looks like on a large store. Read the case study →

How we work

Frequently asked questions

What access do you need from me?

Read-only access to Google Search Console and Google Analytics is enough. We do not need your admin passwords for an audit.

How long does an audit take?

It depends on the size of the site. We confirm the delivery date before we start.

Will I get a list of what to fix first?

Yes. The report ranks every finding by impact and effort, with a short list of priorities at the top.

Is an audit worth it for a small website?

Often yes. Small sites tend to have a few serious problems, such as pages blocked from indexing or duplicate pages, and finding them is cheap compared with months of work in the wrong direction.

Do you check my backlinks?

Yes. We review the quality of your links, flag spam or toxic ones and tell you whether a disavow file makes sense. We only recommend it when the data supports it.

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