Industry: Education & Training (IELTS, PTE, Spoken English)
The Challenge
Focal Point wanted to expand its services into the education sector by launching a new brand, Pro Speak Institute. The initial focus was on IELTS and PTE training, with plans to expand into spoken English and career-focused courses.
The challenge lay in establishing a strong brand identity in a crowded and competitive education market. Pro Speak needed to stand out, attract students quickly, and position itself as a professional, reliable institute for language and test preparation. Alongside branding, they required a full digital setup — from website and content to social media and advertising strategy.
Our Approach
We designed a complete brand launch and marketing strategy, covering every touchpoint of their digital presence:
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Brand Concept Note
Developed a clear direction for website content and social media marketing to ensure consistency across platforms. -
Brand Identity
Suggested branding guidelines, logo design, and messaging that connected with students, focusing on professionalism and trust. -
Website Development
Designed and developed a full website, including domain registration, hosting, and professional content tailored to their courses and target audience. -
Social Media Launch
Set up and optimised their social media platforms. Prepared engaging posts and planned lead/message ad campaigns to generate immediate student interest. -
Marketing Budget Planning
Designed a structured campaign strategy: 100,000 PKR for the launch month to create impact, followed by 50,000 PKR monthly for consistent growth and visibility.
The Results
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Positioned Pro Speak as a professional training institute with a clear identity in the education market.
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Created a roadmap for immediate student leads and sustainable long-term growth.
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Built a strong foundation for their continuous digital presence and visibility across web and social platforms.
Portfolio Highlight
✨ “Turning language learning into a digital brand journey.”