Industry:
Education & Training (IELTS, PTE, Spoken English)
The Challenge
Focal Point wanted to expand its services into the education sector by launching a new brand, Pro Speak Institute. The initial focus was on IELTS and PTE training, with plans to expand into spoken English and career-focused courses.
The challenge lay in establishing a strong brand identity in a crowded and competitive education market. Pro Speak needed to stand out, attract students quickly, and position itself as a professional, reliable institute for language and test preparation. Alongside branding, they required a full digital setup — from website and content to social media and advertising strategy.
Case study Testimonials
Voices of Trust and Transformation
Our Approach
We designed a complete brand launch and marketing strategy, covering every touchpoint of their digital presence:
Our work included:
Brand Concept Note
Developed a clear direction for website content and social media marketing to ensure consistency across platforms.Brand Identity
Suggested branding guidelines, logo design, and messaging that connected with students, focusing on professionalism and trust.Website Development
Designed and developed a full website, including domain registration, hosting, and professional content tailored to their courses and target audience.Social Media Launch
Set up and optimised their social media platforms. Prepared engaging posts and planned lead/message ad campaigns to generate immediate student interest.Marketing Budget Planning
Designed a structured campaign strategy: 100,000 PKR for the launch month to create impact, followed by 50,000 PKR monthly for consistent growth and visibility.
The Results:
Positioned Pro Speak as a professional training institute with a clear identity in the education market.
Created a roadmap for immediate student leads and sustainable long-term growth.
Built a strong foundation for their continuous digital presence and visibility across web and social platforms.