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Ghazaal – Performance Marketing Case Study

Industry:

Fashion & Gadgets

The Challenge

Ghazaal, a fashion and gadget brand, wanted to scale sales through performance marketing. However, their campaigns faced major hurdles: inconsistent budget allocation, lack of structured testing, and minimal presence on TikTok.

Although ads were running, they were not converting profitably. Without a disciplined budget plan or multi-channel strategy, scaling sustainably was proving difficult.

Case study Testimonials

Voices of Trust and Transformation

Our ad campaigns were running but lacked direction. The performance marketing audit and structured budget plan gave us the clarity we needed. With a refreshed TikTok strategy and cross-channel testing, we finally saw a path toward sustainable growth. The roadmap made scaling feel structured instead of guesswork.
Ghazaal
Marketing Manager
Before this, our ad spend felt scattered with little return. The shift to disciplined budgeting and the fresh TikTok approach completely changed our outlook. The strategy not only improved campaign performance but also gave us confidence to invest in scaling.
Ghazaal
Founder

Our Approach

To create a sustainable path to profitability, we conducted a full performance marketing review and strategy reset:

Our work included:

  • Performance Marketing Audit
    Analysed existing Meta and TikTok ad campaigns to identify gaps in targeting, creatives, and optimisation.

  • Budget Strategy
    Recommended shifting from daily budget testing to a monthly fixed allocation for better optimisation and scalability.

  • TikTok Reset
    Suggested creating a new TikTok Ads account to counter performance fatigue and refresh campaign delivery.

  • Channel Diversification
    Designed a one-week YouTube Ads pilot alongside Meta and TikTok campaigns to test cross-channel effectiveness.

  • Creative Inputs
    Provided ad copywriting support and visual content ideas tailored specifically for fashion shoppers, focusing on conversion-driven creatives.

The Results:

  • Delivered a clear roadmap for disciplined budgeting and campaign optimisation.

  • Improved ROAS expectations by diversifying channels and refreshing TikTok strategy.

  • Built the foundation for sustainable scaling, moving away from short-term “hit or miss” tactics.

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