Pro Speak Institute (Focal Point Extension)
Industry: Education / Language Training The Challenge Focal Point, a consultancy brand, wanted to expand its offerings into the education and training sector by launching Pro Speak Institute. The new brand was created to focus on IELTS, PTE, and Spoken English courses, targeting students who wanted to study or work abroad. The challenge was that Pro Speak was starting from scratch. It needed a clear identity and communication direction to guide its website content, social media messaging, and overall marketing campaigns. Without this foundation, the risk was misaligned branding, inconsistent tone across platforms, and lack of clarity in its positioning as a student-first, modern training institute. Case study Testimonials Voices of Trust and Transformation Launching a new institute from scratch felt overwhelming, but the Concept Note gave us a strong foundation. It aligned our entire team — from content writers to designers — and helped us maintain one clear voice. Pro Speak now has a student-first identity that sets us apart in the education sector.” Focal Point Director The brand direction document simplified everything for us. It not only defined how Pro Speak should communicate but also gave us practical guidance for website content and social media. Thanks to this clarity, we launched confidently with a consistent and modern brand identity. Pro Speak Institute Project Lead Our Approach To ensure the brand launched with clarity and consistency, we developed a comprehensive Concept Note and brand direction document. This acted as the blueprint for all content creators, designers, and marketing teams working on Pro Speak. Our work included: Concept Note DevelopmentCreated a structured vision document outlining brand goals, tone, and key communication pillars to ensure alignment across all teams. Course BreakdownExplained IELTS, PTE, and Spoken English courses in an easy-to-understand way, tailored for students. Highlighted course outcomes, global relevance, and the institute’s approach to teaching. Unique Value PropositionPositioned Pro Speak as a modern and student-friendly institute, offering personalised coaching that differentiates it from generic training centres. Marketing DirectionSuggested branding tone, messaging style, website priorities, and content ideas for social media campaigns. This included positioning strategies to attract both local and international students. The Results: Delivered a single vision document that aligned all stakeholders — from management to content creators. Simplified the process for website writers and social media teams by providing a clear roadmap for communication. Established Pro Speak Institute as a sub-brand with clarity and consistency from day one, ensuring smooth integration under the Focal Point umbrella.
The Wala Store
Brand: The Wala Store (MIKT-owned)Agency Partner: Digital DivaIndustry: Health & Wellness (E-commerce) Background The Wala Store was launched by MIKT as a direct-to-consumer health brand, targeting Pakistan’s growing online community of health-conscious buyers. The brand brought together multiple sub-brands under one modern Shopify store, including: Ispaghol Wala – Psyllium Husk Dry Seeds Wala – Pumpkin, Sunflower, Chia, and Basil Seeds Fruit Wala – Export-quality mangoes The vision was to make export-quality health foods accessible to both local and international customers, through an e-commerce model designed for trust, convenience, and wellness. The Challenge Build a Shopify e-commerce store capable of handling both B2C and wholesale sales. Launch Ispaghol Husk in Pakistan and the UK markets simultaneously. Introduce an imported seeds range focused on PCOS, digestion, and weight loss. Create strong brand awareness in a highly competitive health and wellness market. The Solution Digital Diva executed a 360° launch strategy tailored for direct-to-consumer success: Shopify StoreDesigned and optimised for smooth user experience, covering both retail buyers and wholesale clients. Packaging & BrandingDeveloped modern, eye-catching packaging for Ispaghol, Seeds, and bulk exports to reflect a premium health brand. Ad CampaignsRan Meta Ads in Urdu and English, using problem-solution messaging around health concerns like PCOS, digestion, heart health, and weight loss. Content MarketingWrote SEO-friendly product descriptions, designed bundle offers (e.g., Four Seeds Wellness Pack), and created social media creatives with engaging video scripts. Customer Support SetupIntegrated WhatsApp widget, cash-on-delivery forms, and trained a dedicated support team for packing and dispatch management. The Results Ispaghol Wala launched successfully in both Pakistan and the UK, gaining strong trust and positive feedback. Imported seeds range gained traction among health-conscious audiences. Wholesale option introduced for shopkeepers, resellers, and online sellers, expanding the customer base. Positioned The Wala Store as a trusted local and international wellness brand. Services Provided Shopify Store Development Product & Packaging Design Meta Ads Campaigns SEO & Content Creation Customer Support & Order Management Setup
MIKT – Taking a 90-Year Legacy Global
Client: M.I.K.T. (Pvt. Ltd.)Agency Partner: Digital DivaIndustry: Organic Food Exports Background Founded in 1928 in Swabi, MIKT began as a small family-run grocery wholesaler. Over the decades, it grew into one of Pakistan’s leading exporters of organic foods — including fruits, vegetables, rice, spices, dry fruits, and more. Despite its strong B2B export presence and global reputation for quality, MIKT’s digital identity did not reflect its 90+ year legacy. The company needed a corporate brand presence that matched its international stature. The Challenge Required a corporate website (WordPress) to showcase history, brands, and products. Needed branding and marketing material for global promotions and trade clients. Wanted to highlight 90+ years of trust, certifications, and worldwide reach. The Solution Digital Diva delivered a full transformation strategy: Corporate Website (WordPress)Designed and developed a professional platform presenting MIKT’s heritage, product range, export process, and certifications. Catalogue & Branding MaterialCreated print-ready catalogues, export packaging, and bulk carton designs tailored for international markets. SEO ContentWrote and optimised website pages to highlight MIKT’s legacy, product quality, and certifications for better visibility. Marketing StrategyPositioned MIKT as a heritage-driven yet modern exporter trusted by global clients. The Results Launched a modern corporate presence that reflects 90+ years of heritage. Enhanced brand credibility with international clients and trade partners. Digitally transformed a traditional exporter into a global-ready identity. Services Provided Corporate Website Development (WordPress) Branding & Catalogue Design SEO & Content Writing Packaging & Export Material Design
Ghazaal – Performance Marketing Case Study
Industry: Fashion & Gadgets The Challenge Ghazaal, a fashion and gadget brand, wanted to scale sales through performance marketing. However, their campaigns faced major hurdles: inconsistent budget allocation, lack of structured testing, and minimal presence on TikTok. Although ads were running, they were not converting profitably. Without a disciplined budget plan or multi-channel strategy, scaling sustainably was proving difficult. Case study Testimonials Voices of Trust and Transformation Our ad campaigns were running but lacked direction. The performance marketing audit and structured budget plan gave us the clarity we needed. With a refreshed TikTok strategy and cross-channel testing, we finally saw a path toward sustainable growth. The roadmap made scaling feel structured instead of guesswork. Ghazaal Marketing Manager Before this, our ad spend felt scattered with little return. The shift to disciplined budgeting and the fresh TikTok approach completely changed our outlook. The strategy not only improved campaign performance but also gave us confidence to invest in scaling. Ghazaal Founder Our Approach To create a sustainable path to profitability, we conducted a full performance marketing review and strategy reset: Our work included: Performance Marketing AuditAnalysed existing Meta and TikTok ad campaigns to identify gaps in targeting, creatives, and optimisation. Budget StrategyRecommended shifting from daily budget testing to a monthly fixed allocation for better optimisation and scalability. TikTok ResetSuggested creating a new TikTok Ads account to counter performance fatigue and refresh campaign delivery. Channel DiversificationDesigned a one-week YouTube Ads pilot alongside Meta and TikTok campaigns to test cross-channel effectiveness. Creative InputsProvided ad copywriting support and visual content ideas tailored specifically for fashion shoppers, focusing on conversion-driven creatives. The Results: Delivered a clear roadmap for disciplined budgeting and campaign optimisation. Improved ROAS expectations by diversifying channels and refreshing TikTok strategy. Built the foundation for sustainable scaling, moving away from short-term “hit or miss” tactics.
Beyond Superfood – Brand Launch Case Study
Industry: Health & Wellness (Mushroom Coffee Brand) The Challenge Beyond Superfood was entering the market with a single hero product — Mushroom Coffee. The superfood industry is crowded with both local and international players, many of whom have strong branding and established digital presence. The challenge was to design a brand identity, website, and marketing strategy that positioned Beyond Superfood as a premium lifestyle brand, capable of competing against global mushroom coffee names while attracting health-conscious early adopters. Case study Testimonials Voices of Trust and Transformation We were stepping into a highly competitive superfood market with just one product, and the pressure was real. The Shopify store design, brand identity, and content strategy gave us the premium look and feel we needed. From day one, Beyond Superfood looked ready to compete with global brands. Beyond Superfood Founder What impressed us most was how everything connected — from the storytelling-driven website content to the ad strategy and social media direction. It wasn’t just about building a store; it was about creating a lifestyle brand. The launch felt polished, professional, and perfectly aligned with our vision. Beyond Superfood Marketing Lead Our Approach We built a complete launch strategy to give Beyond Superfood a strong digital foundation: Our work included: Shopify Store SetupDesigned and developed an attractive, conversion-focused Shopify store with a clean layout and lifestyle-driven design. Content StrategyCreated SEO-optimised website content with storytelling elements to connect with the audience, highlight health benefits, and position the brand as aspirational. Social Media MarketingDeveloped creative video content ideas and a one-month content calendar tailored for Instagram, TikTok, and Facebook. Ad StrategyPlanned a funnel-based advertising approach covering awareness, engagement, and conversion campaigns across Meta and TikTok. Brand IdentitySupported with logo finalisation, branding refinements, and social media account optimisation to ensure consistent visuals and messaging. The Results: Delivered a ready-to-launch Shopify store with premium branding. Built a content and ads framework for both organic growth and paid campaigns. Positioned Beyond Superfood as a serious competitor to established mushroom coffee brands in the health and wellness market.
One Day Conference on Cultural Evolution in Pakistan – Case Study
Industry: Event Marketing The Challenge Digital Diva partnered as the Digital Media Partner for a prestigious cultural conference in Pakistan. The event had a very tight timeline — only 12 days of promotion (9 days leading up to the event and 3 days for post-event coverage). The challenge was to maximise visibility, engagement, and attendance within this limited period. The campaign needed to generate quick buzz, highlight the event’s intellectual and cultural significance, and establish Digital Diva’s role as a credible marketing partner. Our Approach To deliver maximum impact in minimum time, we designed a focused digital and creative strategy: Social Media CampaignExecuted a fast-paced campaign across key platforms, highlighting the conference theme, prominent speakers, and the event’s cultural importance. Brochure & CouponsDesigned high-quality event collaterals, including brochures and coupons, for distribution in the event’s goodie bags. Brand Partnership ExposureEnsured Digital Diva’s visibility as an innovative marketing partner by utilising the event’s official channels and communications. The Results Generated strong awareness and engagement in less than two weeks. Positioned Digital Diva as a trusted digital media partner for cultural and educational events. Developed evergreen content assets (visuals, campaigns, creatives) that can be repurposed for future cultural events. Portfolio Highlight ✨ “From 0 to full-house buzz in just 12 days.”
Elevare – Digital Presence Case Study
Industry: Vertical Transportation (Elevators & Escalators) The Challenge Elevare had already built a strong reputation for reliability and customer satisfaction in Pakistan’s elevator and escalator market. Their expertise included specialised solutions such as hospital elevators, shopping centre escalators, and vehicle lifts. Despite their strong market presence, their digital identity told a different story. The website looked outdated, lacked structured service categories, and did not reflect their leadership in the industry. Elevare needed a professional redesign, stronger SEO visibility, and a marketing approach that positioned them as the go-to name for elevators in Pakistan. Our Approach To align their online presence with their industry reputation, we focused on a complete revamp: Website RedesignRebuilt the entire site with a clean, modern interface. Created a clear structure to highlight service categories including supply, installation, maintenance, and modernisation. Dedicated Service PagesDeveloped focused pages for unique offerings such as hospital elevators, vehicle elevators, and escalators. This helped target specific client needs and showcase their expertise. SEO & Local SEOOptimised the website with industry-relevant keywords and improved their local business presence to capture B2B clients searching for elevators in their region. Creative MediaDesigned high-quality visuals, graphics, and professional video edits to strengthen their brand image and align with global elevator industry standards. The Results Delivered a modern, professional website that matched international elevator industry benchmarks. Boosted visibility in local searches, attracting more B2B leads and strengthening market positioning. Enhanced brand credibility with creative media assets that showcased their reliability and professionalism. Portfolio Highlight ✨ “Lifting Elevare’s digital presence to new heights.”
Pro Speak Institute – Brand Launch Case Study
Industry: Education & Training (IELTS, PTE, Spoken English) The Challenge Focal Point wanted to expand its services into the education sector by launching a new brand, Pro Speak Institute. The initial focus was on IELTS and PTE training, with plans to expand into spoken English and career-focused courses. The challenge lay in establishing a strong brand identity in a crowded and competitive education market. Pro Speak needed to stand out, attract students quickly, and position itself as a professional, reliable institute for language and test preparation. Alongside branding, they required a full digital setup — from website and content to social media and advertising strategy. Our Approach We designed a complete brand launch and marketing strategy, covering every touchpoint of their digital presence: Brand Concept NoteDeveloped a clear direction for website content and social media marketing to ensure consistency across platforms. Brand IdentitySuggested branding guidelines, logo design, and messaging that connected with students, focusing on professionalism and trust. Website DevelopmentDesigned and developed a full website, including domain registration, hosting, and professional content tailored to their courses and target audience. Social Media LaunchSet up and optimised their social media platforms. Prepared engaging posts and planned lead/message ad campaigns to generate immediate student interest. Marketing Budget PlanningDesigned a structured campaign strategy: 100,000 PKR for the launch month to create impact, followed by 50,000 PKR monthly for consistent growth and visibility. The Results Positioned Pro Speak as a professional training institute with a clear identity in the education market. Created a roadmap for immediate student leads and sustainable long-term growth. Built a strong foundation for their continuous digital presence and visibility across web and social platforms. Portfolio Highlight ✨ “Turning language learning into a digital brand journey.”
Blue Bird Consortium – Digital Transformation Case Study
Industry: Architecture, Construction & Design The Challenge Blue Bird Consortium had already earned a strong reputation in the fields of architecture and construction. They were handling large projects and were recognised as a powerhouse in their industry. However, their digital identity didn’t match their offline success. Their website was outdated, lacked a modern interface, and did not represent the size or credibility of their portfolio. Important aspects like their corporate family, legal credibility, and diverse service offerings were not highlighted effectively. As a result, their online presence failed to impress high-value clients who often search and compare companies digitally before making decisions. This mismatch between their real-world stature and digital image weakened their ability to capture new opportunities online. Our Approach To bridge this gap, we designed a complete digital transformation strategy tailored to their needs: Website RedesignWe created a modern, professional website that provided a strong first impression. Dedicated service pages were built for architecture, construction, interiors, project management, and real estate, making it easier for potential clients to explore their offerings in detail. Portfolio PresentationContent was crafted to present their legacy, highlighting their history, legal credibility, completed projects, and expertise. This helped position them as a credible and trustworthy organisation. SEO & Local SEOThe website was optimised for search engines to ensure better ranking and visibility. Local SEO strategies were implemented to help potential clients in their target regions discover them easily. Social Media StrategyWe developed a two-week professional content plan for their social media platforms. The content was designed to be clean, aesthetic, and aligned with their corporate image, showcasing their portfolio and family legacy in a way that appealed to high-value audiences. The Results The new website positioned Blue Bird Consortium as a one-stop hub for design, construction, interiors, and real estate. Their online credibility improved significantly with a strong showcase of their corporate family and legal standing. With improved SEO and a refined social media presence, they gained better visibility on search engines and projected a more professional brand identity across digital platforms. Portfolio Highlight ✨ “From outdated presence to a professional digital legacy.”