Digital Diva Pro logo

Beyond Superfood – Brand Launch Case Study

Industry:

Health & Wellness (Mushroom Coffee Brand)

The Challenge

Beyond Superfood was entering the market with a single hero product — Mushroom Coffee. The superfood industry is crowded with both local and international players, many of whom have strong branding and established digital presence.

The challenge was to design a brand identity, website, and marketing strategy that positioned Beyond Superfood as a premium lifestyle brand, capable of competing against global mushroom coffee names while attracting health-conscious early adopters.

Case study Testimonials

Voices of Trust and Transformation

We were stepping into a highly competitive superfood market with just one product, and the pressure was real. The Shopify store design, brand identity, and content strategy gave us the premium look and feel we needed. From day one, Beyond Superfood looked ready to compete with global brands.
Beyond Superfood
Founder
What impressed us most was how everything connected — from the storytelling-driven website content to the ad strategy and social media direction. It wasn’t just about building a store; it was about creating a lifestyle brand. The launch felt polished, professional, and perfectly aligned with our vision.
Beyond Superfood
Marketing Lead

Our Approach

We built a complete launch strategy to give Beyond Superfood a strong digital foundation:

Our work included:

  • Shopify Store Setup
    Designed and developed an attractive, conversion-focused Shopify store with a clean layout and lifestyle-driven design.

  • Content Strategy
    Created SEO-optimised website content with storytelling elements to connect with the audience, highlight health benefits, and position the brand as aspirational.

  • Social Media Marketing
    Developed creative video content ideas and a one-month content calendar tailored for Instagram, TikTok, and Facebook.

  • Ad Strategy
    Planned a funnel-based advertising approach covering awareness, engagement, and conversion campaigns across Meta and TikTok.

  • Brand Identity
    Supported with logo finalisation, branding refinements, and social media account optimisation to ensure consistent visuals and messaging.

The Results:

  • Delivered a ready-to-launch Shopify store with premium branding.

  • Built a content and ads framework for both organic growth and paid campaigns.

  • Positioned Beyond Superfood as a serious competitor to established mushroom coffee brands in the health and wellness market.

Book A Meeting