Pro Speak Institute (Focal Point Extension)

Industry: Education / Language Training The Challenge Focal Point, a consultancy brand, wanted to expand its offerings into the education and training sector by launching Pro Speak Institute. The new brand was created to focus on IELTS, PTE, and Spoken English courses, targeting students who wanted to study or work abroad. The challenge was that Pro Speak was starting from scratch. It needed a clear identity and communication direction to guide its website content, social media messaging, and overall marketing campaigns. Without this foundation, the risk was misaligned branding, inconsistent tone across platforms, and lack of clarity in its positioning as a student-first, modern training institute. Case study Testimonials Voices of Trust and Transformation Launching a new institute from scratch felt overwhelming, but the Concept Note gave us a strong foundation. It aligned our entire team — from content writers to designers — and helped us maintain one clear voice. Pro Speak now has a student-first identity that sets us apart in the education sector.” Focal Point Director The brand direction document simplified everything for us. It not only defined how Pro Speak should communicate but also gave us practical guidance for website content and social media. Thanks to this clarity, we launched confidently with a consistent and modern brand identity. Pro Speak Institute Project Lead Our Approach To ensure the brand launched with clarity and consistency, we developed a comprehensive Concept Note and brand direction document. This acted as the blueprint for all content creators, designers, and marketing teams working on Pro Speak. Our work included: Concept Note DevelopmentCreated a structured vision document outlining brand goals, tone, and key communication pillars to ensure alignment across all teams. Course BreakdownExplained IELTS, PTE, and Spoken English courses in an easy-to-understand way, tailored for students. Highlighted course outcomes, global relevance, and the institute’s approach to teaching. Unique Value PropositionPositioned Pro Speak as a modern and student-friendly institute, offering personalised coaching that differentiates it from generic training centres. Marketing DirectionSuggested branding tone, messaging style, website priorities, and content ideas for social media campaigns. This included positioning strategies to attract both local and international students. The Results: Delivered a single vision document that aligned all stakeholders — from management to content creators. Simplified the process for website writers and social media teams by providing a clear roadmap for communication. Established Pro Speak Institute as a sub-brand with clarity and consistency from day one, ensuring smooth integration under the Focal Point umbrella.

The Wala Store

Industry: Health & Wellness / E-commerce The Challenge The Wala Store, a direct-to-consumer health brand launched by MIKT, aimed to bring export-quality health foods to both local and international customers. With sub-brands like Ispaghol Wala (Psyllium Husk), Dry Seeds Wala (Pumpkin, Sunflower, Chia, Basil Seeds), and Fruit Wala (Export-quality Mangoes), the vision was clear: to position the brand as a trusted name in wellness. The challenge was to establish The Wala Store in a highly competitive health and wellness market. The brand needed an e-commerce presence optimised for both retail and wholesale, impactful packaging and branding, and awareness campaigns to introduce products like Ispaghol Husk in Pakistan and the UK, along with imported seed ranges targeting digestion, PCOS, weight loss, and heart health. Case study Testimonials Voices of Trust and Transformation Digital Diva gave us the complete launch strategy we needed. From Shopify development to packaging and ads, everything aligned perfectly. Today, The Wala Store stands as a trusted health brand in both Pakistan and abroad. MIKT Director The support structure they built made order fulfilment seamless. With COD forms, WhatsApp support, and trained dispatch teams, we scaled faster than expected without losing customer trust. The Wala Store Project Lead Our Approach To build a strong identity and market presence, Digital Diva created a 360° launch strategy for The Wala Store. Our work included: Shopify Store DevelopmentDesigned and optimised the store for both direct retail customers and wholesale buyers. Packaging & BrandingDeveloped modern, export-ready packaging for Ispaghol Husk, Seeds range, and bulk export shipments. Ad CampaignsLaunched Meta Ads in Urdu and English, with a problem-solution approach focusing on PCOS, digestion, heart health, and weight loss. Content MarketingCreated compelling product descriptions, bundle offers (e.g., Four Seeds Wellness Pack), social media creatives, and video scripts tailored to the wellness audience. Customer Support SetupIntegrated a WhatsApp widget, COD forms, and trained customer support teams for smooth order handling, packing, and dispatch. The Results: Successfully launched Ispaghol Wala in both Pakistan and the UK with strong consumer trust. Achieved traction for the imported seeds range among health-conscious communities. Enabled wholesale access for shopkeepers, resellers, and online sellers. Positioned The Wala Store as a credible and trusted local and international wellness brand.

MIKT – Taking a 90-Year Legacy Global

Industry: Food Exports / Corporate Branding The Challenge M.I.K.T. (Pvt. Ltd.), founded in 1928 in Swabi, had grown from a family-run grocery wholesaler into a leading exporter of organic foods, including fruits, vegetables, rice, spices, and dry fruits. With a strong B2B presence and over 90 years of trust, the brand stood tall in traditional trade. The challenge, however, was its outdated digital identity. MIKT needed a modern corporate website to showcase its legacy, certifications, and product range. It also required professional branding and marketing material for international promotions, along with a content strategy that highlighted its heritage while positioning it as a modern, globally trusted exporter. Case study Testimonials Voices of Trust and Transformation Digital Diva helped us translate our 90-year legacy into a global-ready identity. The website and branding material gave us the confidence to connect with international buyers on a modern platform. MIKT Director The catalogue and export packaging design reflected our heritage while meeting global standards. This transformation positioned MIKT as a professional and credible exporter in competitive markets. MIKT Marketing Lead Our Approach Digital Diva focused on bridging MIKT’s rich legacy with a forward-looking digital presence. Our work included: Corporate Website Development (WordPress)Designed a professional website to showcase MIKT’s story, export process, certifications, and product portfolio. Branding & Catalogue DesignCreated a print-ready catalogue along with export packaging and bulk carton designs tailored for international shipments. SEO & Content WritingDeveloped optimised content that highlighted MIKT’s heritage, certifications, and product excellence to attract global clients. Marketing StrategyPositioned MIKT as a heritage-driven yet modern exporter, trusted worldwide for quality and reliability. The Results: Successfully launched a modern corporate presence for MIKT. Strengthened brand credibility with international buyers and partners. Digitally transformed a 90+ year-old exporter into a professional global identity.

Ghazaal – Performance Marketing Case Study

Industry: Fashion & Gadgets The Challenge Ghazaal, a fashion and gadget brand, wanted to scale sales through performance marketing. However, their campaigns faced major hurdles: inconsistent budget allocation, lack of structured testing, and minimal presence on TikTok. Although ads were running, they were not converting profitably. Without a disciplined budget plan or multi-channel strategy, scaling sustainably was proving difficult. Case study Testimonials Voices of Trust and Transformation Our ad campaigns were running but lacked direction. The performance marketing audit and structured budget plan gave us the clarity we needed. With a refreshed TikTok strategy and cross-channel testing, we finally saw a path toward sustainable growth. The roadmap made scaling feel structured instead of guesswork. Ghazaal Marketing Manager Before this, our ad spend felt scattered with little return. The shift to disciplined budgeting and the fresh TikTok approach completely changed our outlook. The strategy not only improved campaign performance but also gave us confidence to invest in scaling. Ghazaal Founder Our Approach To create a sustainable path to profitability, we conducted a full performance marketing review and strategy reset: Our work included: Performance Marketing AuditAnalysed existing Meta and TikTok ad campaigns to identify gaps in targeting, creatives, and optimisation. Budget StrategyRecommended shifting from daily budget testing to a monthly fixed allocation for better optimisation and scalability. TikTok ResetSuggested creating a new TikTok Ads account to counter performance fatigue and refresh campaign delivery. Channel DiversificationDesigned a one-week YouTube Ads pilot alongside Meta and TikTok campaigns to test cross-channel effectiveness. Creative InputsProvided ad copywriting support and visual content ideas tailored specifically for fashion shoppers, focusing on conversion-driven creatives. The Results: Delivered a clear roadmap for disciplined budgeting and campaign optimisation. Improved ROAS expectations by diversifying channels and refreshing TikTok strategy. Built the foundation for sustainable scaling, moving away from short-term “hit or miss” tactics.

Beyond Superfood – Brand Launch Case Study

Industry: Health & Wellness (Mushroom Coffee Brand) The Challenge Beyond Superfood was entering the market with a single hero product — Mushroom Coffee. The superfood industry is crowded with both local and international players, many of whom have strong branding and established digital presence. The challenge was to design a brand identity, website, and marketing strategy that positioned Beyond Superfood as a premium lifestyle brand, capable of competing against global mushroom coffee names while attracting health-conscious early adopters. Case study Testimonials Voices of Trust and Transformation We were stepping into a highly competitive superfood market with just one product, and the pressure was real. The Shopify store design, brand identity, and content strategy gave us the premium look and feel we needed. From day one, Beyond Superfood looked ready to compete with global brands. Beyond Superfood Founder What impressed us most was how everything connected — from the storytelling-driven website content to the ad strategy and social media direction. It wasn’t just about building a store; it was about creating a lifestyle brand. The launch felt polished, professional, and perfectly aligned with our vision. Beyond Superfood Marketing Lead Our Approach We built a complete launch strategy to give Beyond Superfood a strong digital foundation: Our work included: Shopify Store SetupDesigned and developed an attractive, conversion-focused Shopify store with a clean layout and lifestyle-driven design. Content StrategyCreated SEO-optimised website content with storytelling elements to connect with the audience, highlight health benefits, and position the brand as aspirational. Social Media MarketingDeveloped creative video content ideas and a one-month content calendar tailored for Instagram, TikTok, and Facebook. Ad StrategyPlanned a funnel-based advertising approach covering awareness, engagement, and conversion campaigns across Meta and TikTok. Brand IdentitySupported with logo finalisation, branding refinements, and social media account optimisation to ensure consistent visuals and messaging. The Results: Delivered a ready-to-launch Shopify store with premium branding. Built a content and ads framework for both organic growth and paid campaigns. Positioned Beyond Superfood as a serious competitor to established mushroom coffee brands in the health and wellness market.

One Day Conference on Cultural Evolution in Pakistan – Case Study

Industry: Event Marketing The Challenge Digital Diva partnered as the Digital Media Partner for a prestigious cultural conference in Pakistan. The event had a very tight timeline — only 12 days of promotion (9 days leading up to the event and 3 days for post-event coverage). The challenge was to maximise visibility, engagement, and attendance within this limited period. The campaign needed to generate quick buzz, highlight the event’s intellectual and cultural significance, and establish Digital Diva’s role as a credible marketing partner. Case study Testimonials Voices of Trust and Transformation Digital Diva delivered beyond expectations despite the tight timeline. Their social media campaign built real momentum, and the event turned into a packed, vibrant experience. Their creativity and speed made them an invaluable partner. Cultural Conference Event Director From brochures to online buzz, every detail was handled with precision. The team positioned our conference as a prestigious cultural platform while ensuring strong audience engagement. We couldn’t have asked for a better digital media partner. Organising Committee Project Coordinator Our Approach To deliver maximum impact in minimum time, we designed a focused digital and creative strategy: Our work included: Social Media CampaignExecuted a fast-paced campaign across key platforms, highlighting the conference theme, prominent speakers, and the event’s cultural importance. Brochure & CouponsDesigned high-quality event collaterals, including brochures and coupons, for distribution in the event’s goodie bags. Brand Partnership ExposureEnsured Digital Diva’s visibility as an innovative marketing partner by utilising the event’s official channels and communications. The Results: Generated strong awareness and engagement in less than two weeks. Positioned Digital Diva as a trusted digital media partner for cultural and educational events. Developed evergreen content assets (visuals, campaigns, creatives) that can be repurposed for future cultural events.

Elevare – Digital Presence Case Study

Industry: Vertical Transportation (Elevators & Escalators) The Challenge Elevare had a strong reputation for reliability and customer satisfaction, especially with specialised elevators (hospitals, shopping centres, vehicle lifts). However, their website and digital presence didn’t match their industry leadership. They needed a professional redesign, SEO optimisation, and marketing strategy to position themselves as the go-to name for elevators in Pakistan. Case study Testimonials Voices of Trust and Transformation Our website finally reflects the quality and professionalism Elevare delivers every day. The redesign and SEO strategy not only modernised our digital presence but also increased our visibility and brought in valuable B2B leads. Truly a game-changer for our brand. Elevare, CEO Mr. Ahmed Khan The team transformed our online presence from outdated to outstanding. From dedicated service pages to professional visuals, every element enhanced our credibility and positioned us as a leader in Pakistan’s elevator industry. The results exceeded our expectations. Elevare Managing Director Ms. Sara Ali Our Approach We built a complete launch strategy to give Elevare a strong digital foundation: Our work included: ● Website Redesign: Revamped the entire site, focusing on clear service categories (supply, installation, maintenance, modernisation). ● Dedicated Service Pages: Highlighted unique offerings like hospital elevators, vehicle elevators, and escalators. ● SEO & Local SEO: Improved visibility with targeted keywords and optimised local business presence. ● Creative Media: Provided video editing, graphic design, and professional visuals for branding. The Results: ● A clean, professional website aligned with global elevator industry standards. ● Boosted visibility in local search, helping them attract more B2B leads. ● Strengthened brand credibility with modern media assets.

Pro Speak Institute – Brand Launch Case Study

Industry: Education & Training (IELTS, PTE, Spoken English) The Challenge Focal Point wanted to expand its services into the education sector by launching a new brand, Pro Speak Institute. The initial focus was on IELTS and PTE training, with plans to expand into spoken English and career-focused courses. The challenge lay in establishing a strong brand identity in a crowded and competitive education market. Pro Speak needed to stand out, attract students quickly, and position itself as a professional, reliable institute for language and test preparation. Alongside branding, they required a full digital setup — from website and content to social media and advertising strategy. Case study Testimonials Voices of Trust and Transformation Launching Pro Speak Institute was a big step for us, and the team made it seamless. From branding to website development and social media strategy, every aspect positioned us as a credible and professional institute. The results exceeded our expectations in attracting students. Pro Speak Institute CEO Mr. Fahad Ahmed The complete digital setup and marketing strategy gave Pro Speak a strong start in a competitive education market. Their guidance on branding, content, and campaigns helped us generate immediate student leads and establish long-term visibility.” Pro Speak Institute Director Ms. Hina Raza Our Approach We designed a complete brand launch and marketing strategy, covering every touchpoint of their digital presence: Our work included: Brand Concept NoteDeveloped a clear direction for website content and social media marketing to ensure consistency across platforms. Brand IdentitySuggested branding guidelines, logo design, and messaging that connected with students, focusing on professionalism and trust. Website DevelopmentDesigned and developed a full website, including domain registration, hosting, and professional content tailored to their courses and target audience. Social Media LaunchSet up and optimised their social media platforms. Prepared engaging posts and planned lead/message ad campaigns to generate immediate student interest. Marketing Budget PlanningDesigned a structured campaign strategy: 100,000 PKR for the launch month to create impact, followed by 50,000 PKR monthly for consistent growth and visibility. The Results: Positioned Pro Speak as a professional training institute with a clear identity in the education market. Created a roadmap for immediate student leads and sustainable long-term growth. Built a strong foundation for their continuous digital presence and visibility across web and social platforms.

Blue Bird Consortium – Digital Transformation Case Study

Industry: Architecture, Construction & Design The Challenge Blue Bird Consortium had already earned a strong reputation in the fields of architecture and construction. They were handling large projects and were recognised as a powerhouse in their industry. However, their digital identity didn’t match their offline success. Their website was outdated, lacked a modern interface, and did not represent the size or credibility of their portfolio. Important aspects like their corporate family, legal credibility, and diverse service offerings were not highlighted effectively. As a result, their online presence failed to impress high-value clients who often search and compare companies digitally before making decisions. This mismatch between their real-world stature and digital image weakened their ability to capture new opportunities online. Case study Testimonials Voices of Trust and Transformation The digital transformation completely elevated Blue Bird Consortium’s online presence. The new website, detailed service pages, and professional portfolio presentation reflected our real-world expertise and credibility. Our clients now see the full scope of our capabilities at first glance. Blue Bird Consortium CEO Mr. Ali Raza The complete digital setup and marketing strategy gave Pro Speak a strong start in a competitive education market. Their guidance on branding, content, and campaigns helped us generate immediate student leads and establish long-term visibility.” Blue Bird Consortium Managing Director Ms. Sana Malik Our Approach To bridge this gap, we designed a complete digital transformation strategy tailored to their needs: Our work included: Website RedesignWe created a modern, professional website that provided a strong first impression. Dedicated service pages were built for architecture, construction, interiors, project management, and real estate, making it easier for potential clients to explore their offerings in detail. Portfolio PresentationContent was crafted to present their legacy, highlighting their history, legal credibility, completed projects, and expertise. This helped position them as a credible and trustworthy organisation. SEO & Local SEOThe website was optimised for search engines to ensure better ranking and visibility. Local SEO strategies were implemented to help potential clients in their target regions discover them easily. Social Media StrategyWe developed a two-week professional content plan for their social media platforms. The content was designed to be clean, aesthetic, and aligned with their corporate image, showcasing their portfolio and family legacy in a way that appealed to high-value audiences. The Results: The new website positioned Blue Bird Consortium as a one-stop hub for design, construction, interiors, and real estate. Their online credibility improved significantly with a strong showcase of their corporate family and legal standing. With improved SEO and a refined social media presence, they gained better visibility on search engines and projected a more professional brand identity across digital platforms.

How to Hire a Digital Marketing Agency That Actually Delivers

Thinking of hiring a digital marketing agency but not sure where to start? It’s easier than you think. The trick is to know what you actually need and how to find someone who gets your vibe. In this article, I’ll walk you through the steps without all the confusing jargon. So yeah—how to hire a digital marketing agency without losing your mind? Let’s break it down. Understand What You Need First Before you start Googling agencies or asking in Facebook groups, slow down for a sec. Ask yourself: What am I really trying to achieve here? Do you want more traffic to your site? Cool. But is it just traffic, or are you trying to get more leads, sales, or just grow your brand awareness? It matters. See, not every digital marketing agency is built the same. Some are SEO wizards. Others are beasts at PPC (Google Ads, Facebook Ads), and a few specialize in creative stuff like content strategy or brand design. If you’re not clear on what you want, you’ll end up paying for stuff you don’t need. Don’t just say “I need SEO.” Say, “I want to show up on Google when someone searches ‘best vegan bakery in Austin’ because I want local foot traffic.” Boom. That’s a real goal. Also, don’t be shy about writing your goals down—even in your Notes app. This helps you later when you’re chatting with agencies. You’ll sound like someone who knows their stuff, and trust me, agencies respect that. Know Your Budget (And Be Real About It) Now, let’s talk money. This part makes people nervous, but it doesn’t have to. There are a few ways digital marketing agencies charge: Monthly retainers (flat monthly fee for a set of services)  Hourly billing (usually for consulting or ad setup)  Project-based pricing (like building a website or running a one-off campaign)  So, how much should you expect to pay? Honestly, it depends. A solid SEO campaign might run anywhere from $500 to $3000/month depending on your goals. PPC ad management might start around $250/month, plus ad spend. Content marketing and strategy can vary a ton based on scope. You don’t need to spend $10,000/month to see results. But you also can’t expect $99/month Fiverr gigs to get you real, long-term growth. Set a budget range you’re comfortable with—even if it’s small. Good agencies will tell you what’s realistic within it, and if they’re honest, they won’t overpromise. Do Your Homework on Agencies Once you’ve got a few names on your list, it’s time to do a little healthy internet stalking. Seriously—don’t skip this part. Start by checking out the agency’s website, obviously. But don’t stop there. Go look at their case studies, scroll through their portfolio, and see if they’ve actually done what they claim. A good agency should proudly show off their past campaigns and the kind of results they’ve helped clients get—things like increased traffic, more leads, or improved conversion rates. Pay attention to whether they’ve worked with businesses in your industry or at least with similar business sizes. For example, if you’re a small local brand, an agency that only handles massive corporate accounts might not be the right fit. Also, check their social media and blog (if they have one). Are they active? Do they know their stuff? You don’t want to hire someone who talks about digital marketing like it’s 2012. Check Reviews  Ah, reviews—the trickiest part. Yeah, it’s easy to get impressed by a wall of 5-star ratings. But pause and read a few of them closely. Do they actually sound like real people? Or do they feel copy-pasted? Real testimonials usually mention specific results, names, or experiences like “they helped us double traffic in 3 months” or “Jane was amazing at explaining the strategy.” If every single review says “Great agency! Highly recommend!” with no detail… that’s a little sus, not gonna lie. Also, look for mentions of communication, timelines, and client satisfaction. That stuff matters just as much as raw results. What to Ask Before You Say Yes Alright, you’ve found an agency that looks legit. Now it’s time to ask the stuff that actually matters. Start with: Who’s going to manage your account? You’d be surprised how often people hire a fancy agency, only to get handed off to a random junior who’s juggling 20 clients. Ask if you’ll have a dedicated point of contact or strategist, and how often you’ll hear from them. Next, ask about the tools they use. A solid digital marketing agency should be using platforms like Google Analytics, Ahrefs, SEMrush, or other tools for campaign tracking and reporting. If they’re not using anything beyond spreadsheets… uh, red flag. Also, ask: How do you define success? The agency should give you clear, specific KPIs (Key Performance Indicators)—like lead volume, bounce rate reduction, or ROAS for paid ads. If they’re vague and say things like “we’ll help you grow,” ask how exactly. Red Flags to Watch Out For Now, on to the warning signs. If an agency does any of the following… run. Like, fast. They don’t have a reporting process. If they can’t show you progress or track what’s working, you’re flying blind. Monthly reports with clear metrics should be a standard, not a bonus.  They make huge promises right away. “We’ll rank you on page 1 in a week!” Yeah… no. Real digital marketing takes time, testing, and strategy. Overnight success is a myth (unless you’re buying followers—and please don’t).  They push you into long contracts upfront. If they’re asking you to sign a 12-month lock-in before showing results, it’s a red flag. A good agency will earn your trust with performance, not pressure.  Compare Multiple Agencies  Create a Simple Comparison Chart Look, we get it—once you find a decent agency that sounds like they know what they’re doing, it’s tempting to just say, “Yep, let’s go.” But don’t jump in too fast. Take a breath and compare at least 2 or 3 agencies before making a