Nowadays online marketplace, brands use digital marketing to connect with their audience and reduce friction for their consumers to reach their services or products. 

As a business owner, you might have added some digital elements to your overall marketing strategy. 

To make sure that your next digital marketing runs successfully, you must avoid these three digital marketing mistakes.

Three Big Digital Marketing Mistakes

1. Starting without a Documented Strategy

Now, whether you’re a B2B or B2C brand, failing to create a proper digital marketing plan is one of the first digital marketing mistakes to avoid. 

How to avoid this mistake:

•   A digital marketing plan requires more than just posting on social media every day. You must keep your messaging on brand, interact with your audience regularly, and post with purpose & consistency.

•   Create clearly a map of the activities your business will do to make them happen choose the appropriate platforms, and assign the right metrics by which you will measure your digital marketing success.

•  A good recommendation is to focus on more than one digital strategy at any given time, you can quickly discover what’s driving results and what isn’t – and make adjustments to everything accordingly.

2. Not Setting Clearly Defined Goals

Your digital or social media marketing campaign must have clearly defined goals or track your outcomes. And if you don’t track your outcomes, you won’t know if your campaign drives success.

How to avoid this mistake:

•  One of the best practices is always to create valuable content that purposely engages your audience.

•   Simply posting on social media won’t help – it must have an end objective of connecting with your audience, adding value, and getting them to take a specific action.

•    Ideally, your goals should be SMART – Specific, Measurable, Achievable, Realistic, and Time-bound. 

3. Targeting the Wrong Audience

The biggest mistake businesses often make is targeting the incorrect audience. When businesses target too broadly, it indicates they aren’t providing appropriate content to an interested audience. It turns into misuse of time and money, but it’s surely avoidable.

How to avoid this mistake:

•  The first step to establishing a successful digital marketing strategy is having a clear understanding of your audience.

•  One of the best ways of gaining clarity of your audience is by creating buyer personas, their basic demographics – such as their role in the buying process, their personal goals, all critical ingredients to creating excellent content that draws them to your brand.

•  Knowing your ideal customer to ensure that your content resonates with their interests, pains, and problems therefore, you’ll attract the right audience every time. 


You may use this guideline to overcome any mistakes your business may have made in past with digital marketing. Be sure to test your efforts to see and see what needs to be modified.